7th november 13:00 WORKSHOP – How to build a succesfull outreach campaign

By: Ignas van Schaick

Duration: 1 hour (including Q&A)

From Film to Movement — reaching audiences through distribution, outreach & marketing

Stop waiting for one big deal—take initiative. Use hybrid distribution: combine your own channels with targeted partners, keep ownership of audience data, and build your community early through screenings, ambassadors, and continuous engagement. Treat VOD, theatrical, and education as connected stages in one journey.

Drawing from Onder het Maaiveld and De Wilde Noordzee, Ignas van Schaick shares practical tactics to move from releasing to activating—so your film is not just watched, but carried forward by its audience. With over 30 years in media, Van Schaick brings experience from The New Wilderness, Holland: Natuur in de Delta, and Wild Amsterdam, combining production, marketing, and distribution expertise with M&N Media Group’s mission linking Nature and Music.